If you’re from the UK then you may have only ever encountered fractional odds when it comes to sports betting. Head down to your local bookmakers shop and the screens will be plastered with fractions. The same applies to the stalls at your local racetrack. In fact to many who have never logged on to a betting exchange such as Betfair, decimal odds are completely alien.

Confusing? … Not for long!

Avid gamblers are quite stuck in their ways and despite many a discussion as to whether the UK bookmaker industry should bring decimalisation into the mainstream there is still no sign of it happening anytime soon. In comparison – across Europe decimal odds are favoured by most. Despite at times I can be a proud British man, on this occasion I think we’ve got it wrong. [Read more…]

Years ago betting used to be an activity restricted to the high street. The Internet then changed the dynamics of the industry by allowing punters to bet from the comfort of their own armchairs. As bookmakers began to adapt to the online revolution along came the betting exchanges.

Betfair singlehandedly turned the gambling industry upside down.

As with all great success stories, the idea behind Betfair is incredibly simple: allow the customer to play the role of the bookmaker. [Read more…]