Chris was recently asking me about Betting Gods, how I got into this business and what have been the highlights, hard times, and so on. We both agreed it would make a great blog post. So – here goes!
Ultimately – I got into betting as a hobby.
I was a Police Officer in the early 00’s, and we had a Saturday Sweepstake with a few bets for a bit of fun.
Gradually this bit of fun became more serious, and I began reading the form, watching replays and putting lots of analysis into my selections before placing my bets alongside my unsuspecting colleagues.
Time went by, and I became quite good at this picking horses thing and started making a steady second-income.
Fast-forward a couple of years, I became a Father and missed spending time with my Son, so the leap of faith to full-time pro-bettor happened, and much to my relief it is was a success.
Initially I kept my betting to myself and occasionally would share a tip with close friends or family members, until a chance meeting with a guy called Ryan who ran a Football trading site and we entered a joint venture of running a small tipster site.
I later moved on from that partnership, and began working with what is now one of our smaller competitors.
Realising the false claims they made to members, and disliking their use of over-inflated stakes and poor attitude to customers I decided enough was enough, the betting public needed an honest, trustworthy source of professional tips and I co-founded a site called Tipster Warehouse.
This site and business had a few flaws, including disagreements of direction between owners and Betting Gods was founded in late 2013 with a public launch in early 2014.
Since then, Betting Gods has never looked back – steady growth, recognition by some key players such as The Guardian and Virgin Pioneers, plus of course it became a legally registered company in August 2014.
Betting Gods Ltd now has permanent trackside advertising at five racecourses, sponsors several races throughout the year, feature in industry publications and conferences around the world, and has many glowing reviews across the internet including right here on intelligentodds.com.
At the time of writing our membership base exceeds 26,000 users with a portfolio of 13 professional tipster services, one full-time Managing Director (myself), a full-time Marketing Manager and two part-time support staff, plus a team of writers managing the blog content.
There has of course been ups and down on the path to where we are now. Setting out in business can be daunting, and in particular finding tipsters to put their trust in your ability to recruit members for them, and competently manage all aspects of customer service and results management is asking a lot.
Over time as brand awareness builds, and positive reviews come in those tipsters realise that Betting Gods breaks the mould of most tipster platforms and cares about both the member and the tipster.
All tipsters undergo an extensive proofing process prior to launch, managed by Julie, who is the Betting Gods Proofing Manager.
Julie’s role is to follow closely the tipsters selections for a minimum of 12 weeks, ensuring consistency, profitability and timeliness of their tips.
We will never launch a tipster to the Betting Gods site for the sake of it, tipsters are only launched if they are providing a service that we would be confident and happy to put our own money on, so we’re looking for a decent return on investment, manageable strike rate, and demonstrable knowledge (ie. They’re not just sticking a pin in the paper and getting lucky).
It is a similar process once a tipster goes live.
Nathaniel, our Results Manager is responsible for ensuring that tipsters provide realistic and achievable odds on all of their selections, plus his role involves applying rule 4 deductions to results and ensuring that the tipster’s pages reflect up to date stats in terms of ROI, strike rate, losing runs, and winning runs.
Nathaniel also monitors ongoing consistency in a tipster’s performance.
For example, if a tipster has been on a losing for an extended period we may withdraw that tipster from sale, as we only want to be offering the absolute best services to members. As we do with proofing, if we’re not confident to put our money on a tipster, we do not expect your money to go on it either.
Of course, being the Managing Director of a sports betting company comes with it’s risk. I liken sports betting to investing. To be successful at betting, and making a consistent profit you need a long-term view.
Sure you’ll have good days, and yes you’ll have bad days, but take a look at any Betting Gods tipster over a period of 3 months or more and I guarantee that he or she will have made money in that time.
Sadly some people expect instant riches, and for every tip to win. Believe me, if it did I’d be a very rich man and of course would not be sat writing this from home on a cold, miserable Sunday evening!
I’ve had threats such as “you’ve cost me a fortune, I’m going to smash your face in” to “I hope you die, I’ve lost all my money” – these are a very small minority, and my background prior to Betting Gods does mean I just brush them off, but it does highlight the fact that sports betting requires a certain discipline and professionalism that not everyone has.
We’ve also had an attempted hack from a competitor but fortunately we had pre-empted such events and our servers were more than capable of fighting off their efforts. Likewise we do get attempted spamming on the blogs but have some pretty solid software in place that cuts that out before it even gets posted.
On a positive note, I’ve had some great emails – mostly these are aimed at the tipsters – my role is in running and managing the company.
I have to be honest; the tipsters do all the real hard work. But it is great to hear how well members are doing.
I am not looking for a knighthood but lives do and have changed by following the advice of some tipsters; people looking for that second-income, people making a full-time income. It brightens my day to hear how well people are doing. And of course being invited to write blogs such as this is incredibly flattering and leaves me feeling honoured and amazed at how lucky I am to do what I do for a living.
I’d just like to end by thanking Chris for this invite, and extend my thanks to all Betting Gods members, past and present, and also to a top class team of colleagues here at Betting Gods Ltd.